Tech Saavy

On the 18th of March, 2018, CELS Group merged with VIAFONE Technologies, a move that is widely seen as the creation of a partnership that will enable us to deliver end-to-end solutions with a clear objective of providing strong and proven returns on investment as well as tangible value to the group’s clients and their customers in turn.Combining the two firms’ capabilities and experience, as well as the customer-centric loyalty and engagement platforms, this merger will ensure that every client’s unique needs and specific requirements will be met consistently.

Striving to achieve a unique equilibrium in the relationship between brands and their customers, this combined expertise will ensure a 2-fold objective –businesses benefitting from their high-value repeat customers’ loyalty and loyalty members benefitting from contextual and relevant rewards.

This merger promises to be a giant leap in enhancing brand interaction and the overall customer experience.